MFSA 2012 Annual Conference

8:00 – 9:00 am | Breakfast in the Conference Nerve Center - Vendor Forum with presentation: The Magic of Change; Joe Turner, Turner Talks

Easy-to-follow-and-apply change management toolkit for leaders in your organization. If your business needs to respond positively to change and thrive in the process, your leaders can benefit from these ideas.

9:00 – 10:00 am | General Session: Pat Donahoe, Postmaster General, USPS

10:00 – 10:30 am | Session Break in the Conference Nerve Center – Vendor Forum

10:30 – 11:30 am | Three Concurrent Sessions:

     1. Fulfillment - Getting Virtual: Saving Time, Energy and Money in Warehouse Operations; Karen DeWolfe, interlinkONE's VP of Sales

Learn how to grow your business by automating warehouse operations and making it easier for customers to do business with you.

     2. Postal - Results ROCK! Direct Mail Basics: Data, Data, Data; Christine Erna and Jeff Stangle, PBMS - Enterprise Postal Consulting

This workshop gets back to the basics of testing. It's simple, quantifiable and will show the benefits of utilizing direct mail in your marketing mix.

     3. Sales - Walking the Walk, Lead Generation; Kate Dun, Digital Innovations Group

Learn what goes into a successful lead generation campaign including the list, the offer, the creative and the sales integration. Learn what you need to plan, set expectations, execute and evaluate your own campaigns.

11:30 am – 1:00 pm | Lunch in the Conference Nerve Center  - Vendor forum – with Roundtables

1:00 – 2:00 pm | General Session: Participating in a Cross Media World; Matt Rees, InfoTrends

This session will define cross-media communications and share examples of how service providers are stepping up to the challenge.

2:00 – 2:30 pm | Session Break in Conference Nerve Center – Vendor Forum

2:30 – 3:30 pm | Concurrent Breakout Sessions:

    1. Fulfillment - Fulfillment Software Showdown

Top suppliers of fulfillment software to the 3PF industry will present their software in an educational format. If you are evaluating fulfillment software, you need to attend this session.

    2. Management - Windshields and Rearview Mirrors; John Wolf, Lifestyle Solutions

After nearly three decade’s experience, John shares three keys to success looking back and three keys looking ahead.

    3. Sales - DIY Lead Generation; Kate Dunn, Digital Innovations Group

Learn how to develop your own lead generation engine and get 5 – 7 appointments with Senior Executives each week. 

3:45 – 4:45 pm General Session: Showing Your Customer the Value of Variable Data and Cross Media; John Leininger, Clemson

Find out how to track the ROI of your efforts through statistically sound methods that demonstrate accountability, amplify the ad spend, and measure the overall campaign. 

Open Evening to Explore Asheville!