MFSA 2012 Annual Conference

8:15 – 9:30 am | Breakfast in the Conference Nerve Center - Vendor Forum, General Session: Postal & Legislative Update; Leo Raymond, MFSA and Ben Cooper, Williams & Jensen

Come and hear the latest information regarding USPS and Congress from those “in the know.”  

9:45 – 10:45 am | Concurrent Breakout Sessions:

    1. Data Hygiene - Marc Scott, Accudata

Achieve greater deliverability rates, reduce waste and maximize postal discounts by incorporating elements of data hygiene into your production workflow. Many errors occur in both client (house) files and purchased (prospecting) records that can leave you and your customer spending valuable marketing dollars on undeliverable or potentially embarrassing mail. The US Postal Service provides a variety of tools to allow marketers to clean up their mailing files and eliminate the waste. Address standardization, delivery sequence processing, carrier route sorting, move update cleansing, do not mail suppression are just a few items that will help your process. Don’t get caught printing a dirty word, this session will save dollars and face.

    2. Postal - Figuring Out Postal Requirements; Tom Glassman, NPI, and George Heinrich, The Postal Professor

End confusion about the new Folded Self-Mailer tabbing regulations and gain insight into upcoming changes like the IMb transition, 2014 Full Service IMb, Seamless Acceptance and more.

    3. Sales - Standing Out in a Sea of Same; Dena Woerner, VP of Grow Socially

Finding it difficult to stand out in the market? During this presentation, Woerner will present strategies, solutions, and techniques that will cover everything from branding, to PR, to your website, and to your inbound and outbound marketing efforts.

11:00 am – 12:00 noon | Closing General Session: Quicker, Better Tech | Key Technology Trends;Gene Marks, Quicker Better Wiser

In this presentation, national columnist for The New York Times and Forbes, best selling author and successful business owner Gene Marks will discuss the latest tools, technologies and web based services that people are investing in today to make themselves more efficient, productive and profitable in the years to come. 

Noon – 4:00 pm | Optional Plant Tours of local Mailing & Fulfillment Shops

MMS

Guthy | Renker