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QR Code Primer
The use of QR codes is exploding. They connect the world of print to the world of e-media. They tap into the mobile culture and the youth market. They offer an immediate, trackable response mechanism for everything from marketing collateral to billboards.
- What is the real story behind these codes? What makes them tick?
- How are these codes used? What are examples of best-in-class campaigns?
- What do you need to know to educate your customers or train your sales force?
- How do QR codes differ from other 2D barcodes?
- What are the best practices for QR codes?
