Web-to-print (or Web commerce) is transforming the way that marketers are viewing print. No longer restricted to online print ordering, this technology is radically transforming their marketing strategies, offering everything from centralized brand and document management to 100% personalized and customized marketing collateral.
The education process on Web-to-Print can be tricky, however. What exactly is Web-to-print and how do you get your mind around it? Is it production technology? Is it marketing? Is it static? Is it 1:1 and personalized?
Without over-simplifying, the report provides the basics of Web-to-print as a tool for overhauling document management, marketing, and branding. It examines how Web-to-print is reshaping print marketing by changing cost structures, changing document management models, and driving customization and personalization.
Points are illustrated using best-in-class case studies, hypotheticals, and graphics from actual campaigns in key application categories, including: